Upstream is a music and video content and distribution company offering streamlined audio & video distribution for indie artists and labels. We help develop up and coming acts into successful profit earning partners, and assist growing artists to increase their audience and monetization opportunities. Upstream provides analytics and content management tools, as well as premium services including custom promotion and marketing campaigns to further nurture artists and reach new fans.

Upstream membership is through invitation only. You can contact us HERE with requested information to see if you are a fit for Upstream’s distribution and services partnership.

Upstream takes a standard distribution fee of 20% per release, paying the content owner 80%. With our more select clients we partner with custom royalty splits depending on our scope of investment and support for the artist. Streaming platform payments are received 30 to 90 days after streams are calculated, with some platforms like VEVO taking 5 months to be paid out. Once received by Upstream, client royalties are paid out to your dashboard account and transferred to your bank account automatically in the middle of each month. A minimum account balance of $35 is required to initiate payout.

Once you have claimed your Upstream account via email invite, Upstream will request VEVO to create a new artist channel. After the channel has been created, you may upload your video file and metadata, and schedule your release by choosing Vevo as a premium destination. Note your channel will still need to be merged with your OAC if you have one, and we’ll be able to request that merge for you.